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Fri 11 May 2012, 0:13

SEO Fundamentals: Where to Begin When Optimizing for Search Engines

SEO Fundamentals: Where to Begin When Optimizing for Search Engines
Search engine optimization, commonly referred to as “SEO,” is the practice of making changes to your website, and improving your website’s authority, to influence your site’s ranking on major search engines like Google, Yahoo!, and Bing. When your website appears at the top of search engine result lists for a specific query, you generate targeted traffic to your website or blog.

The concept of search engine optimization can sometimes appear to be nothing short of complex and overwhelming—but it doesn’t have to be. Fundamental best practices associated with search engine optimization (SEO) are easily understood and can be applied regardless of technical knowledge or direct experience with optimizing websites, blogs, or digital assets.

Consider the following SEO fundamentals before starting any search engine optimization program:

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